59:49 - Creatif Breaks the Hour Mark Running the London 10K

Creatif has now raised nearly £2,500 for Brake, the UK's leading road safety charity, after our latest charity event - sending one of team down to the capital to run the ASICS London 10K.

On a warm, arguably verging on hot Sunday morning, thousands of people gathered in Central London to take on the ASICS London 10K.

In the middle – quite literally! – of the pack, was Chris Boothroyd, our marketing executive, who took part to raise funds for our nominated charity partner, Brake.

The route wound through the capital, starting off near St. James’s Palace and taking in Trafalgar Square and Westminster Abbey before the sprint finish along Whitehall. And yes, Chris did manage to put in a sprint for the cameras.

"It was a fantastic event," reflects Chris. "There was a real community feel present, with street musicians and plenty of people lining the streets to create an enjoyable atmosphere that helped me through those last few kilometres!"
But what about the time?

"I finished in 59 minutes, 49 seconds, which is great as I was hoping to dip under the hour! That sprint finish definitely helped me achieve that and it wasn't just for the cameras, trust me," he said.

"It was ridiculously hot - for me at least - so being able to beat that hour mark on my first real 10K event is a great achievement. Looking at the results, I finished right in the middle of the pack too - not bad for a first attempt!

"If there's another one, I'll be aiming for 55 minutes and you never know, with further practice I might give Mo Farrah a run for his money."

But it wasn't just Chris who laced up his trainers and took to the streets for Brake. No, an entire team was out in force. Consisting of people from up and down the country, the group has so far raised a staggering £5,970 from this event alone.

"I'd like to say it was a great solo effort," Chris adds, "but with a team from Brake it just highlights how many people are impacted by road traffic accidents. Brake do fantastic work and it's great to see so many out in support of the charity."

Donations are still coming in. If you'd like to send anything over, you can still donate. Please drop either Chris or Ben Speight a line, and they'll sort everything out for you.

Thank you for your continued support.